Guillermo Mann - I LOVE PANAMA Collaborative Merch Project

I was contacted by an advertising company, Tomorrow Digital, for a job as an illustrator and producer.

CONCEPT

The gig was about getting started I Love Panamá, a brand that follows the idea of I Love New York but inspired in Panamá.

INSPIRATION

Since it's about a latin american country, not just a city, the flavour of the proyect is different, more colorfull and cultural.

It was exiting but challenging because there were a lot of interesitng topics to develop that couldn't be left out. The team devided the topics in four Caterogies

Folklore, slangs, wildlife and food.

DESIGN

We picked up twenty topics and then hire nine panamenian illustrators to team up with me. Two of those topics where given to each one of us. The delivery was the following:

(I made the first two designs)

After getting approved all this designg by the client we decided to add some pictures to the collerction.

MOCK UPS

I made many mock ups testing the versatility of each illustration in different kind of merch and canva's colors available in the factory.

After all these steps we where ready to produce .

PRODUCTION

Every tshirt had a label with the illustrator's social media and biography.

DELIVERY

Finally we were ready lo launch and I designed an invitation.

The design of the invitation is based on the place where the event was set up.

Teatro Amador is also a very iconic place on the city.

For the launch party were invited local celebrities, TV channels, newspaper, magazines, radio stations. The designers were also invited and where given the oportunity to make interviews and promote their work.